What You’ll Learn in the Playbook

This guide provides a practical framework for generating revenue before building a sales team.

Inside the playbook you’ll learn:

The 75/25 Lead Targeting Rule

Focus 75% of your time on high-quality prospects that match your ideal customer profile, while using the remaining 25% to test new segments and nurture longer-term opportunities.

Multi-Channel Outbound That Actually Works

A proven 90-day outreach cadence combining email, LinkedIn, calling, and personalized video to reach high-value prospects.

Cold Email Best Practices

How to safely scale cold outreach, including domain warm-up, daily sending limits, and personalization techniques that improve response rates.

How to Leverage A Lean Sales Tech Stack

Tools that help founders stay organized and automate outreach without overspending on unnecessary software.

When It’s Time to Hire Your First Sales Rep

Clear signals that indicate your company is ready to scale beyond founder-led sales.