4 Factors That Make Sales Training A Worthwhile Investment

The modern sales landscape looks almost unrecognizable compared to earlier years, and when you look at how the needs and preferences of buyers have altered in recent times, it’s perhaps little wonder. 

Tactics previously used by salespeople, along with once-considered reliable best practices, are no longer fit for purpose, and new tech and tools to streamline workflows, have been introduced and are proving highly successful with the best sales training companies.

With these changes in mind, both established businesses and startups have had to strategically invest their time, money and resources to help make sure their company can quickly adapt to change, while operating efficiently and building customer relationships that endure. Sales training is a natural progression for those businesses seeking to do all of this and more, and here are 4 factors that make a clear pitch for the worthiness of sales training:

1.    It can help increase engagement

Attracting and retaining the most talented salespeople is one thing, but keeping them engaged in their role is quite another.

For any business to enjoy true success, its employees must be engaged, and if your sellers are engaged, they’re far more likely to be as productive as they can possibly be, and even go the extra mile to build client relationships and seal deals. Ongoing, customizable training is a fantastically effective way to get the best out of your salespeople and give customers an outstanding experience.

2.    It can reduce ramp time

There’s often a fairly extensive period before a new salesperson is able to contribute to the growth of a company in even the smallest of ways; up to six months in many instances. During such lengthy periods, a multitude of sales and opportunities for growth may have been missed.

But, by giving professional sales training, studies have shown that new salespeople are able to achieve their sales quota far quicker than those who weren’t given any training; almost 2 months quicker, in fact! Sales training enables new sales reps to hit the ground running with all the skills and up-to-date knowledge they need, in place early on.

3.    It equips sellers with the skills they need

Nowadays, in this primarily digital era, selling has become more complex than ever before. There are less opportunities for sellers to build sound customer relations this way, and to speed up the sales cycle, new tools and tactics must be acquired.

Comprehensive and customizable sales training can give sellers the essential knowledge they need to be confident in their role, and make the most of every interaction with customers (potential or otherwise), whether they do so in-person, or virtually.

4.    It can drive revenue and improve efficiency

With training that’s comprehensive, customized, and ongoing, salespeople can continually hone their skills, easily navigate sales processes that are always evolving, and consistently attain their quota’s.  

For companies who invest in a sales training consultant, this translates directly to an increase in revenue of around 17% every year.

Don’t want to miss out on figures like that? The solution is simple. Invest in sales training and watch as your team grows in confidence, hits their targets more consistently, and ultimately, brings in more money for your business. Sound like a win-win? It really is.